Applying Game Design Elements in the Workplace

Gamification, whereby users are engaged in pre-assigned activities induced by game elements, is gaining interest among researchers and practitioners. While it has been touted that enterprise gamified information systems (ISs) can successfully tempt users, ensuring sustainable user engagement has been identified as a major challenge for organizations that have adopted the gamification ideas. Despite the proliferation of enterprise social media with gamified applications, little research has empirically examined how gamification ideas generate practical values in the workplace. To fill this gap, drawing on cognitive evaluation theory and the theory of aesthetic experience, this study develops a theoretical model that explains how game dynamics influence an employee’s work engagement within an enterprise gamified IS. On the basis of the results of model test, we can discuss how different game dynamics (i.e., rewardbased and aesthetic-based dynamics) jointly influence users’ intrinsic motivation (enjoyment) to engage in work-related activities.